Lesson #1: Creating Your Store Layout
 One
of the most proven ways to increase sales in a retail environment, is to create
an effective traffic flow throughout your store while maximizing space in all
four corners. When customers are able to move freely from aisle to aisle, you
will be offering more visible variety, which in turn will sell more.
With this, it is essential that the positioning of gondolas,
wall units, counters, and all other displays be carefully considered when in the planning stage.
For example placing "in demand" items in the rear and
the walls of the store, will pull the customer through the aisles, and give
them more chances to pick up items that they normally would have passed by.
Impulse items would be best placed closest to the checkout area.
Two prime examples of these layouts are the Racetrack Layout
and Power Aisle Layout.
| Race Track Layout |
Power Isle Layout |
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Racetrack Layout consists of a main aisle
that will lead customers from the front area, around the whole store, and leads
them at the check out counter. It is designed for two-way traffic that directs
customers to what they are looking for.
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The Power Aisle layout consists of a main aisle that
will run the length of the store either from front to back or from corner to
corner that allows for departments to branch off the main aisles. It is set up
to allow two way traffic with retail displays set up on both the floor and End
Units, letting you organize your merchandize to maximize accessibility to
seasonal, specialty or sales items.
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Lesson #2: Setting Up Your Shelving Units
Terminology:
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A Starter Unit:
Can be used independently or used in conjunction with Add-On sections to make a
run of shelving.
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An Add-On Unit:
Consists of a center upright
base shelves and all appropriate hardware. Used in conjunction with Starter
Units to increase shelving run length.
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Gondola Units
What is a Gondola and how do I order?
A Gondola Unit is a display unit having two sides, it is designed for
merchandising the center portion of your store. They are free standing units,
and are manufactured with heavy duty steel components. The standard backing for
these units is a sturdy _" pegboard, but also comes available with solid or
slotwall backings (at additional charge). Prime examples of stores that use
these units are: auto, grocery, pet, convenience, health and beauty aides,
liquor, sports, and computer, just to name a few.
|
Step 1 |
Step 2 |
Step 3 |
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| Determine Height and Base size. |
Determine Length of Gondola run, available in 24",
30", 36", 48" long. |
Determine Amount of shelves for each Wall unit.
{Example above shown with base + 3 shelves.} See below for shelving specs.
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 Wall
Units
What is a Wall Unit and how do I order?
A Wall Unit is a display having one side. These units are wall mounted, and
are manufactured with heavy duty steel components. The standard backing for
these units is a sturdy pegboard, but also comes available with solid or
slotwall backings (at additional charge). Prime examples of stores that use
these units are: auto, grocery, pet, convenience, health and beauty aides,
liquor, sports, and computer, just to name a few.
|
Step 1 |
Step 2 |
Step 3 |
 |
 |
 |
| Determine Height and Base size. |
Determine Length of Gondola run, available in 24",
30", 36", 48" long. |
Determine Amount of shelves for each Wall unit.
{Example above shown with base + 3 shelves.} See below for shelving specs.
|
 End
Units
What is an End Unit and how do I order?
An End Unit is a display having one side to merchandise. These units are
normally featured at the end of a Gondola run, and are manufactured with heavy
duty steel components. The standard backing for these units is a sturdy
pegboard, but also comes available with solid or slotwall backings (at
additional charge). Prime examples of stores that use these units are: auto,
grocery, pet, convenience, health and beauty aides, liquor, sports, and
computer, just to name a few.
|
Step 1 |
Step 2 |
Step 3 |
 |
 |
 |
| Determine Height and Base size. |
Determine Length of Gondola run, available in 24",
30", 36", 48" long. |
Determine Amount of shelves for each Wall unit.
{Example above shown with base + 3 shelves.} See below for shelving specs.
|
Lesson #3: Choosing your Shelving
What is Standard Shelving and how can it be ordered?
Standard Shelving fits all above units, they are two positional and have
price tag molding in front. They are equipped with perforated holes in front and back to accept fencing and dividers. Arms and brackets are welded to an all steel constructed shelf.
Each shelf will support up to 500 pounds.
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