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Lesson #1: Creating
Your Store Layout |
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 One of
the most proven ways to
increase sales in a retail
environment, is to create an
effective traffic flow
throughout your store while
maximizing space in all four
corners. When customers are
able to move freely from
aisle to aisle, you will be
offering more visible
variety, which in turn will
sell more.
With
this, it is essential that
the positioning of gondolas,
wall units, counters, and
all other displays when in
the planning stage.
For
example placing "in demand"
items in the rear and the
walls of the store, will
pull the customer through
the aisles, and give them
more chances to pick up
items that they normally
would have passed by.
Impulse items would be best
placed closest to the
checkout area.
Two prime
examples of these layouts
are the Racetrack Layout and Power
Aisle Layout.
| Race Track Layout |
Power Isle Layout |
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Racetrack
Layout consists
of a main aisle
that will lead
customers from
the front area,
around the whole
store, and leads
them at the
check out
counter. It is
designed for
two-way traffic
that directs
customers to
what they are
looking for. |
The Power
Aisle layout consists of a
main aisle that will run the
length of the store either
from front to back or from
corner to corner that allows
for departments to branch
off the main aisles. It is
set up to allow two way
traffic with retail displays
set up on both the floor and
End Units, letting you
organize your merchandize to
maximize accessibility to
seasonal, specialty or sales
items.
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Lesson #2: Setting Up Your Shelving Units |
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Terminology: |
A Starter Unit:
Can be used independently or used in conjunction with Add-On sections to make a run of shelving.
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An
Add-On Unit:
Consists of a center
upright base shelves
and all appropriate
hardware. Used in
conjunction with
Starter Units to
increase shelving
run length.
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Gondola Units
What is a Gondola and how do I order?
A Gondola Unit is a display unit having two sides, it is designed for merchandising the center portion of your store. They are free standing units, and are manufactured with heavy duty steel components. The standard backing for these units is a sturdy _" pegboard, but also comes available with solid or slotwall backings (at additional charge). Prime examples of stores that use these units are: auto, grocery, pet, convenience, health and beauty aides, liquor, sports, and computer, just to name a few.
| Step 1 |
Step 2 |
Step 3 |
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| Determine Height and Base size. |
Determine Length of Gondola run, available in 24", 30", 36", 48" long. |
Determine Amount of shelves for each Wall unit. {Example above shown with base + 3 shelves.} See below for shelving specs.
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 Wall
Units
What is a
Wall Unit and how do I order?
A Wall Unit is a display having one side. These units are wall mounted, and are manufactured with heavy duty steel components. The standard backing for these units is a sturdy pegboard, but also comes available with solid or slotwall backings (at additional charge). Prime examples of stores that use these units are: auto, grocery, pet, convenience, health and beauty aides, liquor, sports, and computer, just to name a few.
| Step 1 |
Step 2 |
Step 3 |
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| Determine Height and Base size. |
Determine Length of Gondola run, available in 24", 30", 36", 48" long. |
Determine Amount of shelves for each Wall unit. {Example above shown with base + 3 shelves.} See below for shelving specs.
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 End
Units
What is an
End Unit and how do I order?
An End Unit is a display
having one side to
merchandise. These units are
normally featured at the end
of a Gondola run, and are
manufactured with heavy duty
steel components. The
standard backing for these
units is a sturdy pegboard, but also comes available with solid or slotwall backings (at additional charge). Prime examples of stores that use these units are: auto, grocery, pet, convenience, health and beauty aides, liquor, sports, and computer, just to name a few.
| Step 1 |
Step 2 |
Step 3 |
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 |
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| Determine Height and Base size. |
Determine Length of Gondola run, available in 24", 30", 36", 48" long. |
Determine Amount of shelves for each Wall unit. {Example above shown with base + 3 shelves.} See below for shelving specs.
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Lesson #3:
Choosing your
Shelving |
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What is Standard Shelving and how
can it be ordered?
Standard Shelving fits all above units, they are two positional and have price tag molding in front. They are equipped with perforated holes in front to except venting. Arms and brackets are welded to an all steel constructed shelf. Each shelf will support up to 500 pounds.
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